Licensing

What benefits do you get as a Mister Donut licensee?

The happiness you want is coming right up!

We'll work with you right from the start, providing you with guidelines on what to look for in selecting a site.

The location of a Mister Donut shop is critical to its success and many factors must be analyzed. To assist you, our Location Guide outlines our minimum site and location selection recommendations. In addition, we personally visit the proposed sites.

 

 

 

Q. Assistance in developing your site

 

Once you have selected a site, we will supply you with a standard prototype floor plan, equipment list and layout, and advise you on specifications and decor. A local architect may be used to design and draw a complete set of construction plans for your particular location.



 

 

Q. Our training program

 

You don't need experience to become a Mister Donut franchisee. Once you've been through our comprehensive management training program, you will be instructed in the necessary operational and management skills. The program is a two weeks session and is required of each franchisee prior to shop opening. Our training curriculum includes production, cost control, profit and loss evaluation, inventory control, purchasing, quality control, and all phases of administration from marketing and advertising strategy to personnel procedures and scheduling of production and labor.

 

Q. Marketing savvy

 

Throughout its history, Mister Donut has never been satisfied with the status quo. We are committed to continuous sales growth by researching the marketplace and developing innovative products and techniques to meet the needs of that marketplace. In recent years, a line of baked goods, muffins, cookies, brownies, turnovers, pecan rolls, croissants, bagels have been added. Many of our shops now offer soup and pizza. Our new shop layouts are based on a "quick-serve" concept, with customers purchasing their donuts as they would in a bakery, rather than "ordering" them as they would in a restaurant. Booths have replaced counter seating. And in some areas, drive-thru windows add a new dimension to the convenience aspects of the shops.

 

Q. The Mister DonutĀ® name

What's in a name? Customer recognition, confidence and loyalty. Through the years, Mister Donut has established its reputation by consistently providing superior quality products and service. When you use the Mister Donut name and trademark you can benefit from an enormous amount of carefully built goodwill worldwide.