• A veteran hospitality and Franchising expert, provides a wealth of practical experience as well as impeccable credentials from tenures with prestigious international hotel chains.


  • M.B.A. from San Francisco State University, C.H.A. Certified Hotel Administrator from the American Hotel and Lodging Association, and Mister Donut of America Certification.


  • Hospitality Oscar Award by the members of the Jury of FIJET, International Federation of Journalists & Travel Writers.


  • Credited for introducing the Donut culture in parts of Europe and the Middle East.

Elie G. Saheb, President & CEO

Chris Wendler, Marketing Advisor


  • German national, MSP ( Marketing and Sales Professional) Degree of Florida Sun Coast University in Sarasota USA.


  • During Chris's distinguished career, he has held numerous prestigious international and travel industry roles in Germany, UK, Africa and overseas. His CV comprises a series of high points that includes Airline & hospitality companies such as: PAA, UAL,Thistle Hotels, Steigenberger and Marriott.

Pierre Aoun, Director of Management Operations


  • A German National with Hospitality Management Degree.


  • A professional Executive with over 40 years of experience in Germany, Jordan, Lebanon, Oman, Qatar and UAE with leading international hotel chains.


  • Peter's focus is in the areas of operations system design and execution, franchisee relations management and the development and implementation of strategic plans to drive growth and managing an efficient system of control throughout the organization.

Joseph Rizk, Interior Architect & Designer

  • Graduated from I.A.D.E. , Madrid, Spain in 1968.


  • Avant-Garde designs have earned him the specialization and attention of prestigious hotels, restaurants, banks, and villas.

Fouad Madbak, Project Support

  • Graduated from Technical school at Jean-Bart Grenoble France.


  • Expertise in opening shops and training to provide consistent and superior quality products and services.


  • Training of employees in counter sales, bakers, donut fryers, finishers and decorators.


  • Maintaining compliance with Mister Donut standards and health department.



Joe Rahim, Corporate Advisor

  • PhD in quality management systems for hospitality industry, Academy of Economic Studies Bucharest - Romania


  • BS in Hospitality management Lebanese University


  • Experience in pre-openings from green field, management takeovers, business plans, feasibility studies, quality management & operational management with several international brands.

George Saheb, Treasurer US based

  • Maintain a system of policies and procedures that impose an adequate level of control over treasury activities and governmental legal and filing compliance.


  • Responsible for general financial oversight, forecasts and budgets.


  • Liaise with CEO about licensees and suppliers financial matters.